Fitipower Integrated Technology Inc., a leading player in the fields of display chips and power management chips, has recently officially announced an agency cooperation with the well-known hard-tech technology service platform, Shiqiang Chuang. Both parties will focus on the AI SoC product line launched by Tianyu Technology last year, and combine Shiqiang’s customer resources, national layout and profound technical research and development capabilities in the consumer electronics market to jointly explore the lightweight and low-power AI application market, and focus on breaking through the core field of smart home (especially low-power household appliances).
With nearly three decades of technological heritage, it is a leader in display and power management chips
Tianyu Technology was founded in 1995 and is headquartered in Hsinchu, Taiwan. It is a fabless semiconductor company with profound technical accumulation in the fields of display driver ics (including large-sized and medium-sized applications) and power management ics (such as voltage regulators, motor drivers, panel management ics, etc.). The company has been listed on the Taiwan Stock Exchange (stock code: 4961), with 12 offices worldwide and approximately 900 employees, among whom 75% are R&D personnel, demonstrating its strong technology-driven attributes.
In recent years, Tianyu Technology’s performance has continued to grow. In 2023, its sales reached 3.78 billion yuan, and in 2024, its revenue is expected to increase to 4.5 billion yuan, demonstrating a strong development momentum. The company is in the first echelon globally in specific niche fields, with its customer base covering well-known global brands such as Huawei and Samsung. Its products are applied in fields like mobile phones, tablets, and smart wearables.
Strategic layout: Tianyu Technology’s AI SoC targets the market opportunities of lightweight AIoT
The newly launched AI SoC product line of Tianyu Technology features high integration (with built-in Flash, LDO, crystal oscillator XTAL, and image signal processor ISP), chip miniaturization (5mm x 5mm), ultra-low power consumption, and the ability to vertically integrate lightweight AI models as its core advantages. This chip supports computer vision (CV) and voice processing, capable of providing efficient edge-side AI computing power for terminal devices. It has been widely recognized by customers for its low power consumption and high integration.
At present, this product line has achieved mass shipment and mainly targets lightweight and low-power application scenarios such as warm air fans, AI alarm clocks, AI companion toys, white goods/kitchen appliances, safety locks, palm vein recognition devices, and display screens. The future market direction will focus on areas such as fans and heaters, AI trampolines, alarm clocks, safety locks, palm veins, live streaming gimbals, smart screens, and kitchen appliances with screens, providing solutions for lightweight consumer electronics applications.
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When choosing partners, Tianyu Technology attaches great importance to their market coverage and technical support capabilities. With its solid customer base in the consumer electronics market, extensive technical service network across the country, and strong R&D support capabilities, Shiqiang has become an ideal partner for Tianyu’s AI SoC product line.
At present, the number of AI SoC agents of Tianyu Technology is not large. This cooperation means that Shiqiang will obtain national authorization. Relying on its mature distribution system and customer reporting system, it can quickly respond to market demands. A relevant person in charge of Tianyu Technology stated: “We highly value Shiqiang’s resource accumulation and technical service capabilities in the consumer electronics market.” We believe that through this cooperation, both sides can fully leverage their respective strengths, jointly promote the rapid implementation of Tianyu’s advanced AI SoC chips in the lightweight and low-power home appliance and consumer electronics markets, and work hand in hand with customers to create value.”
